UPEAT is a food delivery application. The brand is positioned to be a niche delivery service with a reputation for quality, reliability, perfect execution and great meal selections.
Our objective was to launch the brand with a viral video. The target audience of this video was twofold: investors and customers. The premise of the video is to illustrate how UPEAT solves the many problems their competitors face. Our goal was to create something fun and engaging, sending up the inefficiencies of home restaurant delivery service as it exists today.