The project

OMEGA is a Swiss luxury watchmaker based in Biel. The brand was famous for being the official timekeeper of the British Flying Corps in 1917, aswell as the American army in 1918. Omega watches were also NASA’s choice and the first watch brand on the Moon in 1969. James Bond has worn an Omega watch in his every single one of his movies since 1995. Other famous Omega wearers, past and present, include John F. Kennedy, Prince William and George Clooney.

Julien Lassort, while directing this spot, stayed faithful to their luxurious brand image while bringing a fresh approach to their corporate identity.