The project

Before starting his own business, Hien Le acquired experience in different patches of the fashion scene and chose to implement his collected skills into his own independent fashion label in 2010.

In addition to discreet cuts and subtle application of details, Hien Le maintains his claim to manufacturing clothing that combines diligent design with accurate workmanship, all of which is produced in Germany.

Prod Factory was tasked with creating the introduction video for the Fashion Week 2015 Hien Le collection. For this, the agency chose Martin Monk, a director who sets himself apart by his pure and minimalistic directing choices, playing on colors and bokeh.