Toyota is the world leader in hybrid car sales.
Toyota hired Prod Factory to create a series of videos depicting their fleet of hybrids and encouraging customers to come in for test drives.
After reviewing the brief, we decided the most effective tool we could use for this project was 3D animation. We created 5 videos that were released over 5 days highlighting 5 reasons why it’s better to drive a hybrid.
- Pleasant driving experience
- Range of choice
In all 5 videos, we built every model and produced every second using the many tools in Prod Factory’s tool belt.
Toyota was so pleased with the final product, they greatly increased visibility of the videos by broadcasting them on their website.