The project

There is no presenting Renault, especially in their western european market. When a 119 years old giant of the automotive industry pushes for electric cars, it pushes the limits of what is possible.

ProdFactory was asked to animate a series of 3D concept videos of Renault’s vision regarding their Zoe electric cars.

This first video highlights the regenerative braking of the Zoe car, its power-saving mode and the possibility of recharging the batteries on induction roads, as part of Renault’s vision for the future of electric transportation.