The project

Paris Saint Germain (PSG) is a professional football club based in Paris and is part of the Champions League. They have won 31 titles in their history, making them the most successful club in French football.

In response to a phony tweet that was part of a publicity stunt, PSG hired Prod Factory to make a viral video. The tweet referred to PSG’s 3 followers, intentionally omitting the word “million”. The unsurprising result was thousands of retweets, comments, even news articles giving that much more exposure to the club.

For this project we came up with the idea, wrote the script, created the motion design, mixed the music and directed the voice over artist. We even produced it in both French and English. PSG was thrilled with the results, and so were we.